Monkey Hunters
Read Time: 5:10 In India, monkey-hunters use a box with an opening at the top, big enough for the monkey to slide its hand in. Inside the box are nuts. Nuts are placed in the box. The monkey, attracted to the nuts, slides his hand into the hole. The monkey grabs the nuts and now its hand becomes a fist. The monkey tries to get its hand out but the opening is big enough for the hand to slide in, but too small for the fist to come out. Now the monkey has a choice, either to let go off the nuts and be free forever or hang on to the nuts and get caught. Guess what it picks every time? You guessed...
read moreSupply and Demand
Read Time: 6:55 When you practice in a free market system, you have options that are only limited by the scope of your license and other laws and regulations. So, to a degree you get to decide how your brand of chiropractic will fare in this economy or any economy and in any marketplace. One business protocol, that you may not have been educated in college, is the concept of “Supply and Demand.” Basically, supply and demand means that when the supply of a product or service increases and demand remains the same, then price/fee will decline. If demand increases for a product or...
read moreAre Newspapers Dead?
Read Time: 4:00 If one is to believe the hype, newspapers are dead. Hmmm. I get the Wall Street Journal, USA Today and my local paper, The Review Journal DAILY. I particularly enjoy the Sunday edition of the RJ. If newspaper are dead, then none would be printed, delivered to homes and businesses and news stands across America from rural to metro markets. Yes, it is a fact that newspaper readership has declined, primarily due to the internet and the vast amount of the news available on your smart phone or computer. But, here’s what is interesting… the largest segment of the...
read moreThis Week’s Random Thought on Two Bucks
Read Time: 1:20 It is time for the mid-year fee adjustment! You should adjust your fees twice per year… in January and in June. As June is rapidly approaching, you need to review your current fees and adjust them by two bucks. Two bucks, two bucks… Simply add two bucks to each of your services… across the board. Two bucks will not impact your patient’s budget, but will have a significant impact on your bottom line over the next six months. Update your published fee schedule to reflect the new fees and place at the front desk: If you don’t currently publish a fee...
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